The
Lagos State Government has announced its readiness to publicize “Brand Lagos”
as the State continues to record successes in infrastructural development,
investment drive and promotion of Arts and Culture.
The
State vowed to expand on its promotion of the tourism brand next weekend with a
three-day programme tagged “Love Lagos Weekend” holding between Saturday,
August 27 and Monday, August 29, 2016 in London.
Lagos
Commissioner for Information and Strategy, Mr. Steve Ayorinde, made this known
on Friday while receiving the Founder and Chief Executive Officer of the
London–based BEN TV, Dr. Alistair Soyode, who paid him a courtesy visit in his
office.
Lagos
Commissioner for information and strategy, Mr. Steve Ayorinde while receiving the
founder and chief executive founder of BEN Tv, Dr Soyode, he made this known on
Friday in his office with Dr. Soyode
According
to the State commissioner, He said it’s high time to begin to promote the Lagos
Brand on the world stage in order to showcase the socio-economic and cultural
strengths of the State.
According
to him, the State Government has in the past one year undertaken several
tourism programmes that have been widely acknowledged, which have put the state
on world map, adding that the “Love Lagos Weekend in London’’ is also geared
towards selling the state and uniting lovers of Lagos in the diaspora.
The
various tourism programmes, he said, are in the realization of the pledge made
by Governor Akinwunmi Ambode during his electioneering campaign to use tourism
and the arts to promote social cohesion and create employment opportunities.
Other
objectives of the Love Lagos Weekend are to create awareness on the new Lagos
State administration, provide platform for interaction with Lagos State
indigenes and lovers of Lagos State in the Diaspora and further market the
state to potential investors and partners that can contribute towards the Lagos@50 celebrations.
The
Commissioner congratulated the Chief Executive Officer of BEN TV for the
successes recorded in the past 13 years of operation and for propagating the
Nigerian and African culture to global audiences.
Ayorinde
stated that the State Government is ready to partner with the TV Station in
line with its strategic engagement with the media. He added that while “One
Lagos” had successfully been launched as the state’s Tourism master brand, the
‘Love Lagos’ concept as the slogan and brand-driver is now being promoted to
further endear the state to the world.
Earlier,
Soyode had explained that the purpose of his visit was to intimate the Lagos
State government on the activities of the station and the establishment of the
‘’Nigerian Diaspora Mentoring Corp’’ aimed at creating a platform to engage
Nigerian youth for gainful ventures.
According
to him, the Corp has been able to provide a platform to engage professional
Diaspora Nigerians to interact with the Nigerian youth for purposeful direction
in adjusting to adulthood, noting that private individuals are more available
to render such support and give them needed leadership direction.
He
commended the State Government for redefining public sector information
management under the current leadership of the Ministry of Information and
Strategy and pledged the readiness of the station to partner with it.
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