Chelsea have announced a
new £60million-a-year sponsorship deal with Nike, in what they claimed is the
“largest commercial deal in the club’s history.
The Blues had ended their
relationship with Adidas and
this new deal is worth double, covering kits for the first team, ladies team
and youth shirts.
Marina Granovskaia, who is a director with the club and Roman
Abramovich’s close confidant, explained the reason for their 15-year
partnership with Nike, which begins next season.
“This is an incredibly exciting and important deal for the
club,” Granovskaia said.
“Like Chelsea, Nike is known around the world for its excellence
and innovation and we look forward to working together in what is sure to be a
successful partnership.”
“We believe Nike will be able to support our growth into new
markets as well as helping us maintain our place among the world’s elite
football clubs.”
Nike will join Yokohama and Carabao as brands on Chelsea’s shirt
and will see the club make a combined £110m per year from their shirt deals
alone.
President of the Nike Brand, Trevor Edwards, said: “Chelsea is a
world-class club with a rich tradition and passionate fans across the globe.
“The partnership with Chelsea reinforces our leadership position
in football. We are excited to help grow the club’s global reach, serving
players and supporters with Nike innovation and design.”

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