In September, when the batteries of the first batch of Galaxy Note 7
smartphones went ablaze, users uploaded photos of their burnt phones on the
internet.
Samsung was then forced to recall about 2.5 million devices.
A few weeks later, the company assured users that the replacement
phones were safe for use until negative reports started to filter in again.
“Because consumers’ safety remains our top priority, Samsung will ask
all carrier and retail partners globally to stop sales and exchanges of the
Galaxy Note 7 while the investigation is taking place,” the company has now
said.
“Consumers with either an original Galaxy Note 7 or replacement Galaxy
Note 7 device should power down and stop using the device and take advantage of
the remedies available,” it added.
The present turn of events couldn’t have come at a worse time for
Samsung as competition in the $400bn phone market is at an all-time high.
Andrew Milroy, a technology analyst at Frost & Sullivan told the
BBC that: “Samsung had been making a comeback against its rivals. This
catastrophic product fault will seriously damage its competitive position in
the smartphone market.”
A Southwest Airlines flight in the US was recently evacuated after a
passenger’s Samsung phone began emitting smoke.
Flight 994 leaving Louisville, Kentucky was evacuated on the runway
prior to takeoff.
The heat damage from the explosion was so severe that a fire official
could not independently verify the model of the phone.

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